Recently, an Italian documentary attacked Italian TV for dumbing down the women it displayed, turning them all into near-parodies of womanhood. Remittance Girl had a very nice post discussing how statistics, marketing, and aiming for the low common mean is likely the cause of this, more than any conspiracies. There’s also a great discussion in the comments section of that post.
But I want to extend RG’s thesis that statistical marketing is driving the homogenization of desire by addressing one key question–why go along with it?
This is not an ‘other’ question in which we discuss how ‘other’ people behave. I’m going to make it personal and say, “why do I go along with such marketing–be it watching the TV shows that dumb down social interactions, buying Playboy and other airbrushed porn, and reading books so full of tropes as to be ridiculous? I do this because I think it’s unfair to talk about how ‘other people’ are stupid, or sheep, or whatever. Aren’t we all guilty of going along from time to time? Foisting it on ‘others’ not only creates a distance between ‘us’ and ‘them’ with the associated snobbish air of superiority, but it also eliminates the ability to change things. I have damn little influence on how ‘other’ people live. I can influence the world through what I do, and perhaps therein make a difference.
So why do I go along with the dumbing down? Sometimes it’s simply laziness. It’s much easier to turn the TV on and accept what’s there than to spend the time looking for something good. Particularly when I’m tired or feeling low. Sometimes I want lowbrow. This is true, for better or worse, in my own porn consumption. Yeah, I like great production values, but sometimes all I want is Penthouse Letters. I’m not sure there’s any way to explain it, other than, even though I’m a foodie, sometimes I want McDonald’s. Maybe it’s the Thanatos impulse at play.
But… if I’m honest with myself, there’s another emotion at play besides laziness, and that is fear. It’s hard to buck the trends when ‘they’ are telling you what’s good and what you want. Popular culture peer pressure is in many ways just two steps away from junior high. I say two steps, because one’s adult peer group (however that is self-defined) is more influential than ‘they’ (one step) and it’s easier to deal with peer pressure as an adult than as a teen (second step).
Am I ‘as good’ or ‘as worthy’ as my peers if I don’t have a hot woman hanging off my arm? Am I a ‘real man’ if I don’t get all hot and bothered when looking at the Sports Illustrated swimsuit issue? Am I ‘weird’ or ‘queer’ if I think big breasts are overrated? There’s all sorts of self-esteem issues that swirl around and can be abated by conforming to the peer-pressured norm.
Now of course it is possible to resist that peer pressure. One could disengage and try to escape pop culture. One’s personal peers could provide a countervailing pressure to the dumbing down of ‘they.’ Or one could be extremely secure in one’s person.
I’m not. Or at least, I’m not all the time. Sometimes, I’m quite capable of stepping away from the pressure to have my desires conform and sometimes… it’s hard.
But what helps, for me, is to reframe the personal question not in terms of peer pressure, but in terms of alpha and beta males. When I remember to be an alpha male (or Dom, if you want those terms), the temptation to conform is laughable. I am the one setting the standard.
But I don’t always feel like the alpha male. And… dirty little secret, the beta male in me (and in men I know) is less envious of the alpha male than scared to death of being the omega male. If I conform to the pressure, make the innuendo laced comments about the Hooters girl and laud the airheaded newscaster with the deep cleavage, then I know that I’m just like the other beta males. I’m not the omega.
Buying into the homogenization and the dumbing down provides a secret emotional boost that I, beta male, am just a member of the great average crowd. Not the best, but thankfully not the worst.
There’s emotional security in being just a part of the herd.
Getting men to step up into healthy alpha male energy is hard. It’s hard for me, and I’m more conscious of it than most, and even know some tricks to help (it’s amazing how putting on a suit helps me slide into that headspace).
But honestly, I think that’s what it takes, on an individual level. A greater sense that the mean is just that–the mean. And believing that being part of the mean carries no judgment on whether I’m (or any man) an alpha or an omega.
I’d like to think there’s hope in that, for both myself and us as a society. Because the only way I know how to shift the mean is for all of us individual data points to start heading our own direction instead of trying to squeeze toward the security of the middle. We’ll just have to see.