The challenge of standing out
Posted in General Musings on July 6th, 2011 by Big Ed – Be the first to commentThis past weekend, I had lunch with my son in the food court. While we ate, I noticed some video screens. Diners could use their cell phones to text what music videos they wanted to see them. Since my son decided to dawdle through his chicken fingers and I saw no need to rush him, I watched a lot of videos.
Honestly, I couldn’t name a single artist, song, or video I saw in that hour. None were memorable to be more than a blur. Which means, from an advertising point of view, they failed. None stood out enough for me to want to walk down the corridor and even look at, much buy the music by that artist.
Now the list of videos one could select from did include some names I recognized, but other than the fact that their promotion machines had made them famous, I couldn’t exactly say what had made them stand out in the first place. Is Katy Perry a true artist, or just someone who’s first song about kissing a girl drew enough notoriety to vault her into the spotlight? Is she getting the equivalent of the Matthew effect where, now famous, she gets to be even more famous?
We’ve got a long tail going in the art forms today, particularly with the online world. I’m not sure it’s clear to anyone how the head of the tail is selected short of millions in promotion that hope to earn it back. This summer’s superhero films show that can be chancy. Besides, most artists don’t have millions for promotion, so that’s just a gamble by someone else.
It leaves the question–how does one stand out?
It’s pretty clear that copying makes money. There are tons of paranormal romance novels out these days. Wandering our local Borders (still there, not gone), they had shelves and shelves in the YA section. Apparently Stephanie Meyers really is providing enough pull to carry other authors along. Or at least their publishers think so. Similarly, I saw a band on television recently that I said, “they look like The Blackeyed Peas.” Yep, a near clone, except that Fergie is far sexier than this band’s female singer. But that band was caught in the pull and obviously making enough noise to get on TV.
One can stand out by being outrageous. Unfortunately, that’s easy to top by the next artist (ever heard the Talking Seattle Grunge Rock Blues by Tod Snider?). In erotica, we’ve already gone that far.
Aside–there’s a call for submissions out for bestiality stories. My first thought was, “I could do that. I could write something with high quality. It’d be a challenge to make it work, but it could be fun.” But after mulling it over, I decided I had better uses of my time. The main reason why? There’s not much behind bestiality other than the “ooh! Look, they’re having sex with an animal!” Once that taboo shock or titillation is over, there’s not much to say. The only plot line I could come up with that I liked was where the bestiality was ‘hitting bottom’ for an addictive character, and that would be rather anti-erotic.
After that… I don’t know. I’d like to believe that quality rises to the top, but I’m not naive enough to believe it. I don’t have any specific answers.
I just do know that an hour of singers emoting and pouring their hearts out in front of gorgeous landscapes did nothing for me. And I hope my writing never ends up the equivalent.
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