Fear and Reviews
Posted in General Musings on October 20th, 2010 by Big Ed – 2 CommentsSo The Ugly One is now released at a handful of ebook retailers, Amazon among them. I’ve of course popped over as a ‘customer’ to see how it looks and have been fine tuning some of the information. Unfortunately, it’s clear that there are two things missing: “customers who purchased this also purchased” and reviews.
Reviews are a funny thing, when you’re on the ‘reviewed’ end. A good one sets the heart aflutter and soaring. A bad one can similarly trigger black moods and second guessing. It’s hard to not take it personally.
At least, in my experience, at first. After enough similar reviews, it stops being relevant. The review becomes as much of a reflection on the reviewer as the reviewed.
For example, I had my annual performance review this past week. It was, for lack of a better word, fluff. I knew pretty much what my reviewer was going to say, even though I’d sent him different names as coworker references than I’d sent last year or the year before. I know what my employer thinks I should do better. I know what my employer thinks I do great. It’s been the same for the past 17 years, even though I’ve been with multiple employers during that time.
That said, when I first started my professional career 17 years ago, those reviews mattered to me. I wanted to understand what they thought of me and I was scared it wasn’t going to be good. So I’d prep for the reviews and do my best to put a good foot forward in the weeks leading up to the review.
So… now I’m looking at Amazon and going, “I need reviews in order to help sell this book.” The hidden question lurking beneath that is, how honest a review do I want?
Because let’s face it, positive glowing reviews help sales. That’s why there are ‘shills’ in the universe, who put up favorable reviews in exchange for something (this happens from time to time in the online reviews of escorts and other sex workers). But at the same time, reviews can often be arbitrary for no particularly good reason. It’s one of the reasons I stopped looking at my scores on Storiesonline. They didn’t tell me anything and when I realized that some people were giving me low scores simply to keep me out of the top 20, I stopped paying attention entirely (and if you haven’t read my satire on scoring on storiesonline, 9.7, go do so now).
But what if I get a quality review and it’s not positive?
Because in writing professionally, I’m really closer to that first or second year kid I was 15-17 years ago than who I am in my daytime job today. I know how good I am by amateur standards (storiesonline, etc.) But pro? I don’t have enough of a track record to be able to do a reasonable self-evaluation.
At the same time, The Ugly One is both my baby and an earlier work with some flaws. I’m a better writer now than when I first wrote it. It’s also more personal than many of my later works. Does the heart balance out the technical flaws? Are those flaws even noticeable?
The fear flows.
Now I know what I will do, of course. On Amazon, I’ll just wait and see what happens. Maybe I’ll get some reviews, maybe not. At the same time, I’ll actively submit my story to professional reviewers. Maybe they’re read it, maybe not. Maybe they’ll like it, maybe not. Maybe I’ll get some good feedback and maybe it’ll turn out that they just hate my style.
But by doing so, the fear won’t win. Which will make it easier for the next book and the next book and the book after that.
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